I remember when I first heard the term SEO many years ago. It all sounded like a foreign language and I remember it to this day because I was completely overwhelmed by what it meant and how I was ever going to achieve great rankings in the search results.
What is SEO?
In basic terminology Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
The closer you are to the top, the better chance you have that people will click through to your website and if you are ranking for the right keywords, the more customers/clients you will have.
When you perform a search on Google (or any other search engine - BING, duck duck go, etc) the results that are returned to you are done so based on complex algorithms. For those of you that aren't really sure of what an algorithm is it is defined as a set of calculated processes that help with problem-solving. In this case, the search engines scrap the internet and produce a result that they think the searcher is looking for - which is the basic fundamentals around SEO and indexing of websites. There are many different factors that are taken into account to decide which web page should be shown to the searchers.
Like a library needs to have a unified filling system so that the books can easily be accessed in future, so does the world wide web. So in this case, the search engines are the filling system and it is our jobs to try and work out their filing system - it isn't as easy as the alphabetical order of last names. The results you will see at the top of the page are what the search engines think are the most relevant searches to your query.
In order to find out what is at the top of the search results and WHY those search results are at the top, a good SEO strategy means digging deeper to understand:
- What makes webpages special enough to rise to the top of Search Engine Ranking Positions.
- Has the website helped people find the answer to whatever they had in mind while searching for this keyword.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
The words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organisation's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
So the first step in the whole process of SEO is understanding your product/service etc and how your users might use search base queries to find you. Whilst you must start thinking about how you might search for your product online and those specific keywords, it is important to use data lead decision making in all you do in digital marketing.
The next step - your Keyword Research
Keyword research is an important aspect of your SEO to make sure that your website is setup to receive traffic from search engines. Sign up to our newsletter below and receive our actionable insight to perform keyword research like and expert.
SEO ranking factors
There are many ranking factors involved in getting to the tops positions on google. Join us as we publish the following steps on our SEO beginners guide to getting into the top positions over the next few weeks. Our topics include:
- Keywords for Title Tags, Meta Tags, Headings, Alt Tags, URL Structure
- Images & Videos
- Linking - Interenal and External
- Domain Name
- URL Structure
- Site Structure
- Your compeitors
Actionable SEO plan
Right about now you are thinking - wholly shit, where do I start? We have all been there and the best thing we can recommend is prioritisation. Obviously, if you have the dedicated staff, you will start to see results a lot sooner but not all of us have that luxury. If you would like an actionable SEO plan that won't overwhelm you, please contact our team.