The Things We Know
The majority of people using google search will click on one of the top results so that's where you want to be. Why? Because SEO (with the proper keyword strategies in place) can generate the most traffic, leads and sales. Want to know more about SEO?
Google Adwords (otherwise known as SEM) gets you at the top of Google faster which is the absolute best form of advertising for new companies. While SEO and good organic rankings take time and are a long-term strategy, creating Adwords campaigns will get you in front of your targeted audience quickly, which means quick wins. Are you looking for quick returns?