Adwords + Paid Search Advertising
Paid Search gets you in front of those people who are already searching for your products or website quickly. A lot of people may think that they would prefer to spend time increasing their SEO because it is free. Why pay money to rank in search engines? Well, that isn't entirely true. SEO takes time and a whole bunch effort and it doesn't happen overnight.
The benefits of Adwords for you:
- Adwords gets you on the first page of Google fast
- Search ads are used by people who are motivated to buy
- Understand more about your customers, and you get a wealth of information here
Is Adwords the right option for your business?
Well, that depends. The best rate of Adwords return typically happens on websites that have good conversion rates. Makes sense right?! Sending traffic to websites that have a good user experience means excellent returns. The great thing is that we can evaluate your website to see if you would be a suitable candidate for Adwords.
The Adwords Timeline
A good Adwords campaign can get you up the top of Google pretty much from day dot, so you will start to see traffic on your website from its infancy. The longer you use Adwords, the better the whole experience will get for you-you will pay less per click, your campaigns will be refined over time, and you will collect a lot of valuable information from users using your website. Here is what to expect:
- 1 week – Increase traffic to your website
- 1 month – Higher sales
- 3-6 months – Return On Your Investment
Naturally, every company is different and so is the buying process for consumers. So if you are trying to sell a jet-fighter with AdWords it might take a little more time.
The Adwords Process
Did we just hear you ask what is involved? There is a bit of prep work in getting you set up for Adwords. We want to make sure that your ads are delivered to the right people from the start. That means we do the following:
- Keyword research
- Optimisation keywords
- Set up event tracking so that we can...
- Measure and report on the performance
We don't bite...much
So get in touch